OBJECTIVES

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Create Value added sustainable products to natural Omani heritage.


Transfer of best research and innovation practices to Oman in health and
wellness.


Create value added processing of Omani plants with focus on OMANI
Frankincense.


Implement the social enterprise culture in Oman within a research and
innovation context in the field of health and wellness.

MISSION

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Create a world class Omani brand using the best ethical and professional
international practices in health and wellness.

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